Kinetic Typography

This form of communication pretty much blew up after this video was created, as it became an engaging, entertaining and informative way to present peoples ideas through a mixture of text animation, music and visuals. Since then, these videos have exploded into many different genres, including lyric music videos. 

I’ve personally tried my hand at them a few times over with varied success, but I do feel like it is a way to make something like a long content-heavy presentation much more engaging and interesting to watch.

What do you think about Kinetic Typography?